SunnyFit
From Sunny Health & Fitness, I brought the SunnyFit app presence to life online through organic content and paid social campaigns.
01
Trainer Content
Goal
Reach new audiences & increase engagement with educational content.
Strategy
Led trainer collaborations and crafted value based content to reach new audiences and strengthen brand trust.
Results
Increased instagram followers by 160% in 1 year
Tripled average Instagram and TikTok video views
Increased Instagram comment amount average by 4x
Note: Stats combined across all social platforms
02
Yoga Month Giveaway
Goal
Increase engagement and app installs with women ages 35 to 70 in 2 weeks.
Strategy
I led a giveaway across Instagram and Facebook (paid social), where users earn one entry per tagged friend in the comments. I added a rule where users who download the app get 10 bonus entries to drive installs. With a graphic and a video I edited,
Results
34.5% increase in followers in 2 weeks
638 -> 858 followers
17+ app installs
192 people entered, 796 comments
Note: Stats combined from IG & FB platforms
03
App Installs
Goal
Drive high intent app installs.
Strategy
Used App Radar to identify high intent keywords and optimized our app listing around them to capture search driven traffic.
Results
Generated 150 installs after months of stalled performance.
04
Creator Program
Goal
Increase engagement of in-app SunnyFit users.
Strategy
I helped lead a creator program featuring our most active app users, encouraging them to share their fitness journeys and how they use the app to inspire others and attract new users.
Results
Increased app user engagement
Inspired more users to share their story
Increased engagement on Instagram & Facebook
Increased reach on blog marketing
05
Content Marketing
Goal
Increase reach of videos in YouTube Shorts and TikTok.
Strategy
I copywrited titles to incite curiosity and increase clickability of YouTube shorts. In addition, I chose a thumbnail that showed the main idea.
Results
YouTube shorts views minimum 1.5K views
Note: Stats combined across all social platforms
06
SunnyFit Community Manager
Goal
Increase user retention and app usage time with special challenges and events. Foster a positive community in in-app social.
Strategy
By marketing monthly fitness challenges and special events, I fostered a positive environment that encouraged participation and connection. I supported the production of livestreams, moderated discussions, and engaged with audience members to make them feel heard and valued.
Wins
Over 350,000 active users
New Year New Me Event
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Community participation more than doubled, growing from 145 posts in 2025 to 363 posts in 2026
