Sunny Health & Fitness
I brought the SunnyFit app presence to life online through organic content and paid social campaigns.
01
Trainer Content
​I delivered educational content that adds value to our fitness audience. I researched trending exercise topics, planned topics, and edited the videos to be clear and engaging with the audience’s interests.
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Goal: Increase reach and engagement.
Strategy: Collaborated with various trainers who have established social media followings to boost brand awareness.
02
Yoga Month Giveaway
By researching popular giveaway formats that resonated with our main audience of women ages 35 to 70, I led and created a Yoga Month giveaway, filming and editing engaging reels.
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Goal: Boost app installs and increase reach.
Strategy: I created engaging reels and collaborated with our team on graphics. With paid advertising, I also planned a giveaway rule where users could earn extra entries by downloading the app.
03
SunnyFit Community Manager
By promoting monthly fitness challenges and community spotlights, I fostered a positive environment that encouraged participation and connection. I supported livestreams, moderated discussions, and engaged with audience members to make them feel heard and valued.