SunnyFit
From Sunny Health & Fitness, I brought the SunnyFit app presence to life online through organic content and paid social campaigns.
01
Trainer Content
I helped plan and edit educational content to increase reach for new audiences.
Goal: Increase reach and engagement.
Strategy: Collaborated with various trainers with established social media followings to boost brand awareness.
02
App Product Features
To help bring product awareness to our app SunnyFit, I led the creation of content to showcase features to broad audiences.
03
Yoga Month Giveaway
By researching popular giveaway formats that resonated with our main audience of women ages 35 to 70, I led and created a Yoga Month giveaway, filming and editing engaging reels.
Goal: Boost app installs and increase reach.
Strategy: I created engaging reels and collaborated with our team on graphics. With paid advertising, I also planned a giveaway rule where users could earn extra entries by downloading the app.
From this campaign we got an X% increase in followers.
04
Copywriting
To invite more new users and boost brand awareness, I created titles that incited curiosity to reach more of our audience.
05
SunnyFit Community Manager
By promoting monthly fitness challenges and community spotlights, I fostered a positive environment that encouraged participation and connection. I supported livestreams, moderated discussions, and engaged with audience members to make them feel heard and valued.